Made with Our Members and Planet in Mind
Member’s Mark is Sam’s Club’s exclusive private brand, created to deliver high-quality products at members-only prices. Launched in 1987, Member’s Mark started as a small private label with only a few items. Over nearly four decades, it has grown into one of America’s leading and most trusted private brands.
Today, Member’s Mark covers thousands of items across grocery, home, health, baby, pets, furniture, office supplies, and more. Every product is available exclusively to Sam’s Club members in almost 600 clubs across the U.S. and Puerto Rico.
Backed by Walmart’s global scale, Sam’s Club invests heavily in Member’s Mark to offer quality and selection that often rivals or exceeds national brands, but at lower prices. In 2022, Sam’s Club reimagined Member’s Mark as a purpose-driven brand, focused on quality, member input, and innovation.
Member’s Mark exists to make membership at Sam’s Club rewarding by offering
Products are designed to outperform or match major national brands, but at significantly better prices, delivering “disruptive value” to members.
Each product is subjected to strict quality testing and refinement, developed by experts who listen to real member feedback.
Member’s Mark evolves based on insights from the Member’s Mark Community, a dynamic feedback network with 50,000+ active members who vote, test, and review products before launch.
The overarching promise is simple: Quality you can trust, savings you’ll love, and products tailored to real families’ needs.
| Metric/Fact | Data/Explanation |
| Launch Year | 1987 |
| Number of Product Categories | Over 6,000+ (as of 2025) |
| Percentage of Sam’s Club Sales | ~30% ($27B+ annually in 2024) |
| Total Sam’s Club U.S. Members | Over 110M (households), including both Club and Plus members |
| Quality Testing | All products undergo strict quality/food safety testing |
| “Made Without” Compliance (2025) | 96% of food/drink SKUs meet “Made Without” ingredient goals |
| Member’s Mark Community Participating | 50,000+ (active, opt-in feedback participants) |
| Money-Back Guarantee | 100% satisfaction, easy returns within 90 days |
Shortly, Member’s Mark is more than just a “store brand”—it’s a central pillar of Sam’s Club’s success and a major reason many families and business owners choose Sam’s over competitors.
Member’s Mark offers a vast grocery lineup including fresh produce, meats, seafood, bakery items, snacks, coffee, organic foods, and beverages. Notable examples
Sam’s Club’s own reviews and independent tests consistently praise
You may also be interested in reading our detailed guide — Is Member’s Mark a Good Brand?
Sam’s Club doesn’t publicize all manufacturing partners, but savvy consumers and recalls reveal many are produced by America’s most renowned companies
| Member’s Mark Product | Suspected/Confirmed Manufacturer |
| Bottled Water | Niagara Bottling |
| Ground Coffee/K-Cups | Keurig Green Mountain, Westrock, Treehouse |
| Batteries | Energizer |
| Jeans | Wrangler |
| Dog Food | Mid America Pet Food, some by Purina |
| Cheese | Sargento |
| Ice Cream | Wells Enterprises (Blue Bunny) |
| Peanut Butter | ConAgra (Peter Pan) |
| Bread | Sara Lee |
| Trash Bags | Glad |
| Paper Towels & Tissue | Georgia-Pacific, Procter & Gamble |
| Diapers | Likely Pampers |
| Mayonnaise | Hellmann’s/Best Foods |
| OTC Meds, Baby Formula | Perrigo |
| Skincare & Beauty | Unilever |
These partnerships allow Member’s Mark to pass on dramatic cost savings while still providing national-brand level quality.
Every Member’s Mark product undergoes
Member’s Mark prioritizes premium and ethical sourcing
Launched as a response to customer feedback, the ‘Made Without’ initiative is now an industry benchmark:
This program has had a direct impact on business performance—with unique, first-to-market “Made Without” products like fresh sushi, star cookies, and organic snacks fueling growth, especially among Millennials and Gen Z buyers.
Sustainability is ingrained in everything Member’s Mark designs, sources, and manufactures
Sam’s Club’s drive for industry leadership does not stop at food—household essentials, health, and baby products will soon see ‘Made Without’ standards applied.
Member’s Mark Community & Feedback Loop
Sam’s Club leverages omnichannel tools—Scan & Go mobile app, curbside pickup, and same-day delivery—to attract tech-savvy, convenience-focused buyers and strengthen member loyalty.
Sam’s Club operates nearly 600 clubs in 44 states plus Puerto Rico; globally, the business covers over 800 locations. All Member’s Mark items are exclusive to members, either in-store or at SamsClub.com.
| Club Membership | Annual Fee | Key Benefits |
| Club (Standard) | $50 | Member pricing, home/curbside shopping |
| Plus (Premium) | $110 | 2% back on purchases, free shipping, early hours, discounted add-on cards |
Sam’s Club has crossed 110 million U.S. member households. Plus tier accounts for over 54% of memberships, reflecting the program’s popularity.
| Feature/Category | Member’s Mark | Kirkland Signature (Costco) |
| Product Variety | 6,000+ SKUs, including unique trends | 400 core SKUs, food/grocery focus |
| Price Point | Slightly lower on average | Very competitive, some categories higher |
| Store Count (U.S.) | 600 | 590 |
| Fresh Produce | Fresher/longer-lasting, according to reviews | Competitive, sometimes edged out by MM |
| Household Items | Trash bags, bath tissue, and paper towels widely praised | Some Kirkland favorites (olive oil, snacks) |
| Food Quality | Rotisserie chicken, frozen burgers, bacon, and vodka highly rated, some categories beat Kirkland (berries, pizza) | Rotisserie chicken praised for juiciness, some bakery items rated higher |
| Innovation & Feedback | Member’s Mark Community, ultra-fast product cycle | Kirkland expanded slower, less open feedback |
| Sustainability | Industry-leading on packaging and seafood | Focus on organics/sustainability |
Costco’s Kirkland retains some product category wins (chips, croissants, granola bars), but Member’s Mark often scores higher—or is preferred for price and availability—in daily essentials, produce, household, and innovation.
Member’s Mark consistently scores very high across Sam’s Club, independent review platforms, and third-party certification tests
“These diapers don’t leak. Like, ever. Even overnight. Even with my son who seems to store liquid like a camel. The fit is both snug and comfortable. We’re saving almost $75/month!”
— Tanya Williams (Mom, Sam’s Club review)
“The griddle is an absolute beast—in heat distribution, cooking surface, and thoughtful design. My kids now look forward to our Saturday morning pancake tradition.”
— Sarah Thornton
“I was saving $45 per month compared to what I was buying before for my senior dog, for what appears to be a superior product. Her coat is shining, digestive issues gone!”
— Elena Rodriguez
Furthermore, third-party testing (ConsumerLab.com) routinely gives top marks to Member’s Mark supplements for ingredient quality, value, and safety—often on par with leading national vitamin brands.
| Top Recommendations | Why Members Love Them |
| Rotisserie Chicken | Moist, flavorful, unbeatable price, >34,000 five-star reviews |
| Paper Towels & Bath Tissue | Soft, strong, tear-resistant, bulk value |
| Griddles & Home Grills | Precise temperature, easy cleaning, reliable for outdoor cooking |
| Ultra-Absorbent Diapers | “No leaks ever,” gentle, great fit, low cost |
| Super Premium Dog Food | Balanced nutrition, real meat, sensitive-stomach friendly, worth $25–45 savings/month |
| All-Butter Croissants | Freshly baked, plush texture, affordable for families & events |
| Southern Style Chicken Bites | Fast food flavor at a fraction of the price, perfect for families |
| Glass Food Storage Sets | Oven/microwave safe, shatter-resistant, leak-proof design |
| Super Greens Powder | Nutrient-dense with CoQ10, great for health-focused members |
In 2025, Member’s Mark stands out as one of the fastest-growing, most innovative, and trusted private label brands in the U.S.
With a powerful mix of unbeatable everyday value, evolving quality standards, and a direct feedback loop with its membership, it’s no longer “just a store brand”—it’s a mark of trust for millions of American households, businesses, and savvy bargain-hunters.
Transparency, member-led product development, and a bold push for cleaner, more sustainable ingredients and processes have made Member’s Mark an industry leader.
The future promises even more innovation and expansion across both products and social impact initiatives, solidifying its status as the ultimate “secret weapon” for Sam’s Club shoppers looking to live, eat, and shop smarter.
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