Imagine walking into a warehouse club that blends the checkout-free magic of an Amazon Go store with the operational muscle of Walmart.
Welcome to Sam’s Club in 2025, where AI-powered shopping technology is setting a new bar for convenience, speed, and personalization, a true “Amazon Go meets Walmart efficiency” moment in retail.
In this comprehensive review, we’ll explore how the Sam’s Club mobile app transforms shopping by combining AI, retail media innovation, and member-centric features.
Sam’s Club App 2025 Review – What’s New
The Sam’s Club app in 2025 isn’t just evolving—it’s accelerating, aiming to double membership and sales by making every part of the warehouse shopping journey seamless and smart.
AI & Smart Search
Next-generation search, recommendations, and chat powered by the Walmart–OpenAI partnership.
Frictionless Checkout
No lines, no receipts—scan, pay, and go with advanced computer vision at the exit (“Just Go”).
Loyalty & Retail Media
MAP (Member Access Platform) delivers real-time, personalized offers and rewards right in checkout.
Mobile Membership
Digital card, plus pharmacy refills, fuel savings, order pickup, and one-tap reorders.
Sam’s Club’s new AI-powered exit tech is already live at 20% of stores, cutting exit times by 23% for members.
Let’s break down what makes Sam’s Club’s digital approach the one to beat.
AI & Smart Search – Walmart-Backed Personalization in Your Pocket
Sam’s Club, supported by Walmart’s tech prowess and recent partnership with OpenAI, is rewriting the rules of retail search.
Through AI-driven personalization, the app isn’t just matching search terms—it’s learning your behavior, predicting needs, and delivering proactive suggestions (known as “agentic commerce”).
Key Features
Conversational Shopping
Soon, you’ll be able to chat with the app or ChatGPT, restock routines, or plan entire shopping lists, and purchase directly—all through conversational AI.
Smart Recommendations
AI models surface items based on past purchases, time of day, and evolving household needs.
Image & Visual Search
Snap a photo to find matching products—especially handy for groceries and home decor.
Predictive Lists
The app predicts what you’ll need soon and builds shopping lists for you, saving time and reducing forgotten items.
Personal Tip
Enable “AI suggestions” under app settings to receive seasonal or recurring purchase reminders—perfect for holidays and busy households.
UX Impact and Design
Sam’s Club’s UI borrows elements from modern, rounded, and colorful UX trends for a user experience that’s familiar if you’ve ever used Spotify, Netflix, or Calm—high-contrast buttons, frosted glass effects, and friendly narrative illustrations guide you through even the most complex app flows.
Analogy
Think of it as a retail shopping assistant meets a playlist DJ: always picking and arranging what’s likely to suit your needs.
Sam’s Club vs. Competitors
While Costco and BJ’s apps offer inventory checking and membership features, neither can match Sam’s Club’s AI-driven search or predictive shopping journey. Costco’s app added searchable inventory only in 2025, but still ranks behind Sam’s in accuracy and intuitive recommendations.
What Is MAP and Why Does It Matter?
Sam’s Club’s Member Access Platform (MAP) is evolving beyond ads, turning retail media into immersive “Retail Experience Network” touchpoints that blend shopping, discovery, and brand deals. It powers
- On-the-Fly Offers: Get member-specific deals in your shopping flow: gas, groceries, electronics, and more.
- Scan & Go Display Ads: See personalized sales or bundle offers while scanning items in-aisle.
- Omni Channel Engagement: Offers follow you from app to in-club, and even into local events or influencer campaigns.
Why Is MAP Different?
Unlike traditional digital ads, MAP uses first-party member data to trigger deals or content at the right moment (e.g., a baby formula sale when you scan diapers, or a streaming coupon with snack purchases). Brands gain directly measurable results: display ads in Scan & Go boost sales by over 15% and drive 9.6% lifts in campaign results.
Nearly half of Sam’s Club’s new members are Gen Z/Millennials, attracted by app-based loyalty and seamless digital media.
You may also be interested in reading our guide on “What is the Best Day to Go to Sam’s Club?” to plan your next visit smartly.
Membership Tiers & Exclusive Rewards
Club Membership ($50/year)
- Fuel savings, curbside pickup, digital cards, and regular app offers
Plus Membership ($110/year)
- 2% Sam’s Cash on qualifying in-club purchases
- Free shipping on eligible orders
- Early shopping and extra pharmacy/optical discounts
- Priority access to AI-powered extras and new features
Sam’s Club vs. Costco & BJ’s
- Costco: Focuses on classic rebates (2% back on Executive memberships), but current app rewards are less dynamic, and most offers require checking mailed coupons
- BJ’s: Offers digital coupons and stackable promotions, but relies on ExpressPay and standalone deals rather than predictive, real-time offers
Sam’s Club’s MAP is unique in retail, offering personalized digital touchpoints that drive both higher engagement for members and powerful ROI for brands.
Frictionless Checkout Comparison
Sam’s Club’s Scan & Go feature lets you scan products as you shop, pay in-app, and skip both traditional and self-checkout lanes. As of 2025, the traditional checkout and even self-checkouts are being phased out in favor of Scan & Go and AI-powered “Just Go” exits.
How “Just Go” Work
- Step 1: Scan items as you shop (or pay at register)
- Step 2: Complete payment in-app
- Step 3: Walk to the exit—cameras and computer vision verify your cart matches your receipt.
- Step 4: Leave—no need for a staff member to check your receipt or items
Tip
Use Scan & Go even for big hauls—real-time totals let you stay on budget and catch missed scans on the fly.
Measured Results
- 23% reduction in exit times for members using the new AI-powered system
- NPS over 90 for Scan & Go users; three-quarters of Sam’s Club members now use it regularly
Competitor Comparison Table
| Feature | Sam’s Club | Costco | BJ’s |
| Frictionless checkout | Scan & Go + AI “Just Go” exit | Registers only; no mobile | ExpressPay app |
| Receipt check at exit | AI-powered, no manual check | Human check | Scan QR code for receipt |
| Predictive/AI offers | Yes (MAP, real-time) | Only at register | Digital coupons via app |
| Real-time budget/total | Yes (running in app) | End of transaction only | Yes (app) |
| Personalized rewards | In-app, dynamic | Mailed/emailed coupons | Clippable app coupons |
| Digital membership card | Yes | Yes | Yes |
While BJ’s ExpressPay offers similar scan-and-go checkout, its implementation and scale lag Sam’s Club’s nationwide rollout. Costco is still focused on traditional lanes and only recently added digital membership cards; manual receipt checks persist at every exit, missing the speed and privacy advantage of AI-powered automation.
Analogy
Sam’s Club’s approach feels like combining Amazon Go’s no-wait promise with the broad access and assurance of a full-service Walmart—making the technology both widely available and reliable for real-world shoppers.
Sam’s Club Mobile Membership Features – From Card to Pharmacy
Core Mobile Membership Tools
- Digital Membership Card: Show your digital ID at entrance, pay via app, pull up your Plus rewards in one tap—no need to carry a plastic card.
- Pharmacy Management: Fill, transfer, and check prescriptions for the whole family inside the app.
- Fuel Station Integration: Scan to pay for gas and see real-time prices at club locations.
- Order Pickup: Schedule curbside pickup and use contactless check-in for on-time order delivery to your vehicle.
Routine Shopping and Lists
- Your Lists: Build lists and receive budget or item restock suggestions.
- Reorder History: AI prompts you to reorder essentials at the right time.
Costco and BJ’s both offer digital member cards and basic refills, but lack the robust integration and predictive features Sam’s Club optimizes for repeat convenience.
Costco & BJ’s Wholesale Club App Features 2025
Costco App Features
- Digital Membership Card: Now available, but limited integration.
- Mobile Payments: Exclusively for Costco Visa cardholders.
- Warehouse Inventory Checks: Recently updated; check stock at your chosen location, but user reviews note lower accuracy than Sam’s Club.
- Shopping Lists: Create/track lists and access order history.
- Gas Prices: View local rates, but no pay-at-pump innovation.
- Pharmacy Refills: Integrated but no advanced reminders.
- Rewards: See your estimated 2% Executive rebates in-app.
- Missing Features: No curbside pickup, scan-and-go, or AI personalization.
- Member Feedback: Many Costco users request searchable purchase history and more up-to-date app interface.
BJ’s Wholesale Club App Features
- ExpressPay: Shop via the app, scan barcodes, pay, and show exit QR—available in most locations, similar to Scan & Go (but less robust at nationwide scale).
- Digital Coupons: Stack manufacturer/club coupons for savings—users love the flexibility.
- Deli Pre-order: Unique feature: pre-order deli counter items for in-club pickup.
- Membership Management: Quick access to status, digital card, rewards, and renewal.
- Curbside Pickup & Same-Day Delivery: Available but times can vary by club.
- Gas Price Checks: See prices, but no mobile payment at pump.
- Feedback: Users appreciate the updated UI and ongoing digital feature development, but express a desire for even smoother frictionless checkout.
Visual Cues & Design Enhancements
Sam’s Club’s app leverages current mobile UX trends for clarity and delight
- Rounded, high-contrast “floating” buttons for scanning and pay (inspired by newmorphism and Google Keep-style design).
- Pastel gradients and dynamic backdrops that subtly shift color to reinforce emotional cues (relax when you’re refilling prescriptions, energize as you shop).
- Icons: Each major section in the app and this review is prefaced with an emoji/icon for fast navigation.
- Narrative illustrations: Humanizes the app, guides users through complex flows (think onboarding graphics in Duolingo or Headspace).
Engaging Analogies
The metaphor “Amazon Go meets Walmart efficiency” captures both the zero-friction promise of autonomous retail and the scalable dependability of the Sam’s Club app. This analogy helps the modern bulk shopper envision the innovation as both premium and practical.
Conclusive Note
The convergence of AI, digital checkout, and retail media is reshaping how Americans shop and interact with warehouse brands. In 2025, Sam’s Club isn’t just catching up to Amazon Go or outperforming Costco and BJ’s on convenience—it’s setting the pace for a new era of “agentic” smart shopping.
With frictionless AI-powered checkout, predictive search, MAP-enabled rewards, and real-world, user-friendly UX, Sam’s Club offers a seamless—and memorable—experience that combines the best of digital intelligence with in-store savings.
In a world where retail and AI are merging faster than ever, Sam’s Club isn’t just catching up—it’s setting the pace for the next era of smart shopping.